vanessa goh

Hello.

Aug 16, 2009
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Vanessa has ideas and writes ads. For four and a half years, she wrote about sleek mobile devices that offer a world of features in your hand. And also about that magic elixir made from barley, hops and the purest natural water. She's been fortunate to work on several global advertising campaigns out of humble Singapore.

For a while she wrote about a great way to fly. And then about credit cards and how to live richly with them.

These days, she does a lot of girl talk, writes about breast cancer, obesity, HIV/AIDS, the dangers of smoking, and why people should eat healthy and exercise more (it's easy!). She also writes about beauty fairs, shiny kitchenware and bolstercases, thanks in part to the Christmas Sale, Post-Christmas Sale, and Last Chance At Incredible Prices New Year Sale. She also works on an armed forces account, jewellery and retail, skin protection and sunblock, as well as Singapore's Grand Dame.

When she is not writing ads, she can be found rowing with her dragon boat team, or cycling, or yoga-ing. She likes to dive. And snowboard. She loves to travel. She's worked on an olive farm. She's also danced with Matt. Take a peek into her blog for what mischief she's up to on a mostly-daily basis.

You can find a summary of the important (but boring) stuff below. (It's in order of her preference so you don't have to go through all of it.) For her full resumé, jump to here.

She will give references upon request. And if you'd like to contact her, she's at the other end of vanessagoh@gmail.com.

Awards
• BBC World - Cannes Outdoor Bronze 2005, CCA Bronze
• WOMAD Festival - Cannes Outdoor Bronze 2004, Adfest Bronze, Media Awards Finalist
• Sportiva Climbing Shoes - D&AD, Clio Awards Finalist, CCA Bronze
• Heineken Draught Keg Billboard - Cannes Outdoor Finalist 2007, Adfest Finalist, CCA Silver
• Mini Oreo - Communication Arts 2005, CCA Finalist
• Kingyo Sushi & Don Restaurant - Clio Awards Bronze 2002, Media Outdoor Awards Gold & Best of Category, Singapore Awards Gold, London International Awards Finalist
• Business Times - One Show Merit 2000, CCA Bronze
• Nokia L'Amour Collection - CCA 2006: Music Silver, CGI Bronze, Art Direction Silver
• Heineken Music In the City - CCA Finalist 2004
• Youth Flying Club - Media Awards Finalist 2002, CCA Finalist

Digital and social media
• Neutrogena SunStopper

Print
• Nokia L'Amour Collection (Global)
• Heineken Draught Keg (Global)
• Heineken Extra Cold Beer (Global)
• MGS 120th Anniversary
• Yamayo Correction Tape
• Nokia Recycling Programme
• Nokia Distinctly Bold Collection
• Nokia Distinctly Bold 7270 Black
• Heineken Area:320 Concert
• Nokia 5500 Sport
• Nokia 2300
• Nokia 6820
• Sony Ericsson T600 (Regional)
• Sony Ericsson T600

TV
• Nokia L'Amour Collection (Global)
• Nokia Distinctly Bold Collection (Global)
• McDonald's Chicken Porridge
• The Singapore Kindness Movement
• Marigold Jelly
• Marigold Milk
• Kodomo Children's Bath Foam

Outdoor/Event
• Heineken Draught Keg Interactive Billboard
• Nokia Eseries E90 Communicator
• Truly Gorgeous (Health Promotion Board)
• Heineken (odd-shaped) Billboard
• Heineken Freezer Strips AdShel
• Heineken Draught Keg GPS Billboard

Direct Marketing
• Raffles Hotel Wine, Food & Arts Experience 2009
• A Woman's Pillow Book

SunStopper

Aug 15, 2009
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A once-in-a-century opportunity: the longest total eclipse on July 22, 2009 would fall over China, India and Japan.

Our Idea: For 6 minutes 39 seconds, the Moon will block the Sun. But for the remaining 500,000 minutes, use Neutrogena Ultra Sheer sunblock to protect yourself from the Sun.

We created SunStopper.sg, a site to which we drove traffic with blogs, viral videos (no less than 21 in less than a month!), tweets, a Facebook fan page and guerrilla stunts.

Finally, on the day of the eclipse, as thousands watched the live stream from China, we claimed the eclipse on behalf of Neutrogena Ultra Sheer sunblock.

The Plan

Project Sun Stopper

Copywriters: Vanessa Goh, Teng Choon Yeang, Dawn Yang
Art Directors: Teng Run Run, Martin Loo, Alfred Lim, Juliana Li
Technology: Ciaran Lyon, Ng Chee Sheng, Kelvin Lam
Creative Directors: Neil Johnson, Joji Jacob, Jeff Cheong
Ad Agency: DDB Group Singapore

BBC World

Jan 12, 2009

Street

Plant

Treaty

Awards: Cannes Bronze Lion 2005, Creative Circle Awards Bronze

Copywriter: Vanessa Goh
Art Director: Ng Swee Ling
Creative Director: Petter Gulli
Ad Agency: Bates Singapore
Photographer: Teo
Illustrator: Dave Phung

Heineken Billboard (Global)

Jan 11, 2009

Heineken

Copywriter: Vanessa Goh

Art Director: Joachim Haug

Creative Director: Petter Gulli

Agency: Bates Asia

WOMAD Festivals (World Of Music And Dance)

Jan 10, 2009

Ants

Squirrels

Awards: Cannes Bronze Lion 2004, Adfest Bronze, Media Awards Finalist
Copywriter: Vanessa Goh, Dylan Kidson
Art Director: Ng Swee Ling, Joachim Haug
Creative Director: Petter Gulli
Agency: Bates Asia
Photographer: Sebastian Siah (Shooting Gallery)
Illustrator: Sam Ng (Wishing Well)

Heineken Draught Keg Interactive Billboard

Jan 9, 2009

HeinekenTown

Heineken Town

Awards: Cannes Outdoor Finalist 2007, Adfest Finalist, Creative Circle Awards Silver
Copywriter: Vanessa Goh
Art Director: Ng Swee Ling
Creative Director: Robert Gaxiola
Agency: Bates Asia
Illustrator: Lye Sok Kuan

Sportiva Climbing Shoes

Jan 8, 2009

Awards: D&AD in book, Clio Awards Finalist, Creative Circle Awards Bronze
Copywriters: Jay Phua, Vanessa Goh
Art directors: Thomas Yang, Ng Swee Ling
Creative Director: Lim Sau Hoong
Agency: 10AM Communications